A fresh perspective
SAM HARROP WINES
I love the challenge of using logic and creativity to build a great brand.
When you can simultaneously analyse details and take creative leaps, vast amounts of information can be distilled into true meaning to bring clarity, focus and inspiration.
By understanding and clearly articulating the foundation elements of a brand – its vision, purpose, differentiators and personality – then overlaying societal trends, audience and market research, you can discover the unique relationship between a brand and its intended audience.
This insight defines the heart of a brand. It creates a distinctive and ownable positioning that’s strong, unique in the market and builds a meaningful and enduring connection with people.
To connect meaningfully in the marketplace, a brand must be given a ‘visual voice.’ Turning words into images begins the journey of bringing a brand to life. A visual voice is an essential component of a complete brand strategy.
Rewarding excellence
SYNLAIT LEAD WITH PRIDE – BEST PRACTICE CERTIFICATION
Good for everyone
Grown for everyone to enjoy today - and into the future – Tutti™ has been naturally developed over the past 20 years to thrive in our changing climates. The brand focuses on the balance between a good eating choice and an innovative future-focused apple that’s leading the way to a more sustainable future and enables people to grow locally and buy locally, supporting their communities and making a difference to our planet.
Real kiwi discovery
AA Traveller is here to inspire New Zealanders to explore and engage with all of this great country. The strategy utilised this knowledge and expertise in New Zealand travel - gained over 90 years, to deliver the idea of ‘Real kiwi discovery’. The surprising, the unusual, the unique, the unexpected, giving New Zealanders a richer, more connected experience. Giving them the real New Zealand we all love, the things that make us, us.
Whole-view unity
Commonview is for creating and managing long-term maintenance plans and funds for body corporates, making planning simple, sustainable and accurate, and for everyone to see. The strategy and brand focused on the idea of ‘whole-view unity’, bringing together everything and everyone in one place.
Distinctive origins
KARVEN DISTILLERY
BRAND STRATEGY / CREATIVE STRATEGY / BRAND PURPOSE / BRAND POSITIONING / BRAND VISUALISATION / BRAND WORKSHOPS / BRAND STORY / BRAND ARCHITECTURE / NAMING
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